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	<title>PResence of Mind</title>
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	<description>One student's interests in public relations</description>
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		<title>PResence of Mind</title>
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		<title>Denver Airport is Policing the Internet</title>
		<link>http://jnelso15.wordpress.com/2008/03/06/denver-airport-is-policing-the-internet/</link>
		<comments>http://jnelso15.wordpress.com/2008/03/06/denver-airport-is-policing-the-internet/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 18:50:25 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
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		<description><![CDATA[Visitors to the Denver International Airport may find themselves bored and needing to find something to entertain them besides their laptops. According to The Daily Dog, the DIA has decided to block access to web sites, on it’s free Wi-Fi that the &#8230; <a href="http://jnelso15.wordpress.com/2008/03/06/denver-airport-is-policing-the-internet/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=33&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://jnelso15.files.wordpress.com/2008/03/s_airplane8.jpg" title="“De plane master! De plane!”"><img src="http://jnelso15.files.wordpress.com/2008/03/s_airplane8.thumbnail.jpg?w=500" align="left" alt="“De plane master! De plane!”" /></a>Visitors to the <a href="http://www.flydenver.com/" title="Fly Denver!">Denver International Airport</a> may find themselves bored and needing to find something to entertain them besides their laptops. According to The Daily Dog, the DIA has decided to block access to web sites, on it’s free Wi-Fi that the DIA deems to be inappropriate.<!--StartFragment-->
<p class="MsoNormal">Apparently, the DIA would rather deal with “infrequent complaints about blocked access, than parents complaining about how their child might see pornography. They are trying to create a family-friendly atmosphere, but the censoring of certain web sites seems like they are taking it a bit too far.</p>
<p class="MsoNormal">The article reports that the airport is blocking <i>Vanity Fair’s </i><span style="font-style:normal;">website, the hipster site </span><i>boingboing </i><span style="font-style:normal;">and others. Airport spokesman Chuck Cannon says officials decided to block access to potentially racy sites when the airport made its wireless Internet service free in November.</span></p>
<p class="MsoNormal">I see a huge problem with this situation. The DIA has a good point, but they are going about it in a bad way. They made their Internet service free, probably, so that everyone would have access to it. So they want everyone to have access to it, but they want to police what people can access?</p>
<p class="MsoNormal">I understand if the DIA wants to stop children from seeing pornography, but they limited access to Vanity Fair’s web site because of partial nudity of models? They should then remove all fashion magazines from the newsstands and the pornography available there too.</p>
<p class="MsoNormal">Overall, the DIA needs to not be so conservative. If they want to limit access to pornography on the Internet, I could understand that. They should stop there. They should grant access to everything but pornography. If they are so worried about the parents of children, they should remove it from the newsstands in the airport too.</p>
<p><!--EndFragment--></p>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">“De plane master! De plane!”</media:title>
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		<title>Lingerie Innovator Victoria&#8217;s Secret Believes it is Too &#8220;Sexy&#8221;?</title>
		<link>http://jnelso15.wordpress.com/2008/03/03/lingerie-innovator-victorias-secret-believes-it-is-too-sexy/</link>
		<comments>http://jnelso15.wordpress.com/2008/03/03/lingerie-innovator-victorias-secret-believes-it-is-too-sexy/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 06:31:19 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
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		<description><![CDATA[Is it possible for a lingerie company to be too sexy? The top executives at Victoria’s Secret seem to think that they have taken “sexy” too far. Is that possible? The AP reports that Victoria’s Secret’s chief executive Sharen Turney said, “We&#8217;ve &#8230; <a href="http://jnelso15.wordpress.com/2008/03/03/lingerie-innovator-victorias-secret-believes-it-is-too-sexy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=30&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment-->
<p class="MsoNormal"><img src="http://jnelso15.files.wordpress.com/2008/03/tyrabanksvs2005.thumbnail.jpg?w=500" align="left" alt="Ms. Tyra" />Is it possible for a lingerie company to be too sexy? The top executives at <a href="http://www.victoriassecret.com/?cm_mmc=Google-_-VS%20Brand%20II_Victoria's%20Secret%20(exact%20copy%20test)-_-Exact-_-victoria's%20secret" title="Victoria's Secret">Victoria’s Secret</a> seem to think that they have taken “sexy” too far. Is that possible?</p>
<p class="MsoNormal">The AP reports that Victoria’s Secret’s chief executive Sharen Turney said, “<span style="font-size:11pt;">We&#8217;ve so much gotten off our heritage. We’re too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine.&#8221;</span></p>
<p class="MsoNormal"><span style="font-size:11pt;">Victoria’s Secret has really jumped on board and supported their strongest brand, Pink. The <a href="http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&amp;nm=&amp;type=Publishing&amp;mod=Publications%3A%3AArticle&amp;mid=8F3A7027421841978F18BE895F87F791&amp;tier=4&amp;id=5504F0F2B3C84B269238CB663E349408&amp;AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68" title="The Daily Dog">Daily Dog</a> reported that the Pink line if loungewear and lingerie was created for “college-age women, and it has tried to chase it’s consumers.” This is how the brand has gotten carried away with being “sexy.”</span></p>
<p class="MsoNormal"><span style="font-size:11pt;">Victoria’s Secret is aiming to go back to their roots and raise the level of superiority and class of it’s brands. Turney discussed the companies aims to improve the quality of its merchandise and “reinvent the sleepwear business.”</span></p>
<p class="MsoNormal"><span style="font-size:11pt;">As a male, I feel that Victoria’s Secret has already reinvented the “sleepwear business.” Victoria’s Secret has had a huge impact in the industry. Victoria’s Secret made underwear cool. It made women want to wear sexy and hip underwear. This had begun to expand into the world of men’s underwear.</span></p>
<p class="MsoNormal"><span style="font-size:11pt;">It is becoming fashionable for men to wear “sexy” underwear. Designers like Ed Hardy and<span>  </span>Burberry are expanding their empires to join Calvin Klein and Ralph Lauren in designing high-end men’s underwear.</span></p>
<p class="MsoNormal"><span style="font-size:11pt;">I understand that Victoria’s Secret wants to scale back and focus on the quality of their product, but they should not quit embracing “sexy” as their motto. They have paved the way and set the standard for fashionable underwear. Without them, Everyone, including men, would be wearing those plain old multi-packs that you find at your local Target.</span></p>
<p class="MsoNormal"><span style="font-size:11pt;">Thank you Victoria’s Secret. Keep it “sexy.”</span></p>
<p class="MsoNormal"> </p>
<p><!--EndFragment--></p>
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			<media:title type="html">Ms. Tyra</media:title>
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		<title>Prince and Soldier: A PR Move?</title>
		<link>http://jnelso15.wordpress.com/2008/03/02/prince-and-soldier-a-pr-move/</link>
		<comments>http://jnelso15.wordpress.com/2008/03/02/prince-and-soldier-a-pr-move/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 04:43:28 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[The media&#8217;s reports of Price Harry&#8217;s deployment to Afghanistan, were what prompted the prince&#8217;s pre-mature return home. CNN.com reports that the young Prince was deployed to Afghanistan in December. The major news outlets had all agreed to keep the story secret &#8230; <a href="http://jnelso15.wordpress.com/2008/03/02/prince-and-soldier-a-pr-move/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=28&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p> <!--StartFragment-->
<p class="MsoNormal"><img src="http://jnelso15.files.wordpress.com/2008/03/9456372_91763348.thumbnail.jpg?w=500" align="left" alt="British Flag" />The media&#8217;s reports of Price Harry&#8217;s deployment to Afghanistan, were what prompted the prince&#8217;s pre-mature return home.</p>
<p class="MsoNormal"><a href="http://www.cnn.com/2008/WORLD/asiapcf/02/29/prince.afghanistan/index.html?eref=rss_topstories" title="Prince Harry the soldier">CNN.com</a> reports that the young Prince was deployed to Afghanistan in December. The major news outlets had all agreed to keep the story secret to ensure the safety of Prince Harry. Last Thursday, a web site broke the news on the internet.</p>
<p class="MsoNormal">The British Ministry of Defense stated that, “The release of this information has put Prince Harry and those deployed at risk. The decision was primarily based on the world-wide media coverage after the story broke.”</p>
<p class="MsoNormal">CNN.com reported that as of Friday evening the young Prince was en route back to Great Britain.</p>
<p class="MsoNormal">&#8220;At the end of the day I like to sort of be a normal person, and for once I think this is about as normal as I&#8217;m ever going to get,&#8221; he said in a recent interview. &#8220;As far as I&#8217;m concerned, I&#8217;m out here as a normal JTAC on the ground and not as Prince Harry.&#8221;</p>
<p class="MsoNormal">The rest of the article talks about how Prince Harry was not treated any differently than any other soldier. CNN.com reports that his duties included calling in air strikes and air support when necessary, guaranteeing the accuracy of bombing on the ground, and guarding against incidents of friendly fire.</p>
<p class="MsoNormal">The story frames Harry as upholding the family tradition of participating in the Military. His brother, Price William, his uncle, great-grandfather and so on all have fought for Great Britain.</p>
<p class="MsoNormal">This article was very interesting to read. It was half news and half PR. The article depicted Harry as just another upstanding member of the royal family, when just last year the press surrounding Prince Harry was not exactly positive.</p>
<p class="MsoNormal">The media portrayed Harry as a party boy. He was seen going out to clubs and getting into mischievous and paparazzi worthy situations. Now the image of Prince Harry in the media has changed because he served in Afghanistan.</p>
<p class="MsoNormal">He seems more down to earth. This will do nothing but strengthen Britain’s love for the members of the Royal Family. Whether or not this was an intentional PR move, it ended up being great press Prince Harry.</p>
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			<media:title type="html">British Flag</media:title>
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		<title>Facebook is Everywhere</title>
		<link>http://jnelso15.wordpress.com/2008/03/01/facebook-is-everywhere/</link>
		<comments>http://jnelso15.wordpress.com/2008/03/01/facebook-is-everywhere/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 05:31:11 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[I was in Borders this evening perusing their intense and impressive magazine section. While investigating the numerous Mac-related magazines, I stumbled across a magazine that blew me out of the water: The Independent Guide to Facebook: Your Complete Guide to Social &#8230; <a href="http://jnelso15.wordpress.com/2008/03/01/facebook-is-everywhere/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=25&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment-->
<p class="MsoNormal"><img src="http://jnelso15.files.wordpress.com/2008/03/images.thumbnail.jpeg?w=500" align="left" alt="The Magazine" />I was in Borders this evening perusing their intense and impressive magazine section. While investigating the numerous Mac-related magazines, I stumbled across a magazine that blew me out of the water: <i>The Independent Guide to Facebook: Your Complete Guide to Social Networking</i><span style="font-style:normal;">. My mouth dropped.</span></p>
<p class="MsoNormal">I remember my freshman year at the University of Oregon. <a href="http://www.facebook.com/" title="Facebook!">Facebook.com</a> was just a social site that was mainly used as a reference for new people you were meeting on campus. It was cool because it was just for college kids. Since the site has opened up to the general public, it has had a great impact on the world of social media.</p>
<p class="MsoNormal">This new magazine, <i>The Independent Guide to Facebook</i><span style="font-style:normal;">, is proof that Facebook.com is becoming more influential. The magazines cover boasts that it is “148 pages of Facebook Now-How!” The cover spotlights how to get your Facebook started, step-by-step help, easy-to-use tutorials and includes smart security tips. I guess my question is, Is Facebook.com that hard to operate and manage?</span></p>
<p class="MsoNormal">Social media are ever-growing and ever changing. Every time I log into my Facebook account, I see that something has changed or is in a different place on the site. If you are not on your Facebook often, you might want to log-in. I bet things are different. I guess this is where a magazine, like <i>The Independent Guide to Facebook</i><span style="font-style:normal;">, would come in handy. I guess the next step is an edition of The Idiot’s Guide to Facebook to be released. Look out world, you know it is on its way.</span></p>
<p><!--EndFragment--></p>
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			<media:title type="html">The Magazine</media:title>
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		<title>iPhone&#8217;s Technology May be Taking Over the Mobile Market</title>
		<link>http://jnelso15.wordpress.com/2008/02/29/iphones-technology-may-be-taking-over-the-mobile-market/</link>
		<comments>http://jnelso15.wordpress.com/2008/02/29/iphones-technology-may-be-taking-over-the-mobile-market/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 03:18:03 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jnelso15.wordpress.com/?p=23</guid>
		<description><![CDATA[BlackBerry seems to be a standard companion for many business professionals. When the BlackBerry came out it attracted mostly businessmen; who chose it because of its revolutionary capabilities. These capabilities made it so no matter where you are in the &#8230; <a href="http://jnelso15.wordpress.com/2008/02/29/iphones-technology-may-be-taking-over-the-mobile-market/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=23&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div><span style="font-family:Helvetica;font-size:11px;line-height:normal;" class="Apple-style-span">
<p class="MsoNormal"><img src="http://jnelso15.files.wordpress.com/2008/02/849841_35998381.thumbnail.jpg?w=500" alt="A business man using his cell phone." align="left" />BlackBerry seems to be a standard companion for many business professionals. When the BlackBerry came out it attracted mostly businessmen; who chose it because of its revolutionary capabilities. These capabilities made it so no matter where you are in the world, you can access anything. Then they began to market the BlackBerry to the general consumer when news about the Apple iPhone was released. <span></span></p>
<p class="MsoNormal"><span>The iPhone became the new revolution in the mobile phone industry with its built-in touch features, mobile access and classic Apple ingenuity.</span></p>
<p class="MsoNormal"><span>The Daily Dog posted <span style="font-family:Helvetica;"><a href="http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&amp;nm=&amp;type=Publishing&amp;mod=Publications%3A%3AArticle&amp;mid=8F3A7027421841978F18BE895F87F791&amp;tier=4&amp;id=276E977E0E25470AAF9BB08E1A538EAC&amp;AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68"><span style="font-family:'Times New Roman';color:#4d2388;">an article</span></a></span> today about how Apple iPhone may be making the BlackBerry less popular with Business professionals. AT&amp;T has been marketing the iPhone mainly to consumers. Despite that, business men have been making the move to iPhone. CNET News.com reports that consumers feel that the iPhone beats its competition hands down, according to user-satisfaction rates. </span></p>
<p class="MsoNormal"><span>The article states that 59 percent of the iPhone business-community is “very satisfied” with it. BlackBerry received only a 47 percent of customers that were “very satisfied”.</span></p>
<p class="MsoNormal"><span>The article reports that “if nothing else, it will act as a catalyst to other manufacturers, and the evolution of the iPhone is worth keeping a watch on,” said Alastair Behenna , chief information officer at Harvey Nash. </span></p>
<p class="MsoNormal"><span>This information will do nothing but raise business for the iPhone. These results will surely increase Apple’s status as technological innovator. </span></p>
<p class="MsoNormal"><span>I have seen similar products to the iPhone at Verizon Wireless. The industry is showing signs that it is beginning to catch up. I guess it is time for Apple to release another version of its outstanding product.</span></p>
<p><!--EndFragment--></span></div>
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			<media:title type="html">A business man using his cell phone.</media:title>
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		<item>
		<title>An even more friendly Starbucks?</title>
		<link>http://jnelso15.wordpress.com/2008/02/28/an-even-more-friendly-starbucks/</link>
		<comments>http://jnelso15.wordpress.com/2008/02/28/an-even-more-friendly-starbucks/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 19:48:52 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jnelso15.wordpress.com/?p=22</guid>
		<description><![CDATA[Starbucks&#8217; coffee houses were very busy Tuesday night. It was not because of finals coming up; it was because Starbucks is making an effort to give its impressive chain of stores a homey feel.   The Daily Dog published a new article on &#8230; <a href="http://jnelso15.wordpress.com/2008/02/28/an-even-more-friendly-starbucks/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=22&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://jnelso15.files.wordpress.com/2008/02/946782_coffe_cup.jpg" title="I do enjoy a nice cup of coffee."><img src="http://jnelso15.files.wordpress.com/2008/02/946782_coffe_cup.thumbnail.jpg?w=500" align="left" alt="I do enjoy a nice cup of coffee." /></a> <!--StartFragment-->
<p class="MsoNormal"><span class="Apple-style-span" style="font-size:21px;">   </span></p>
<p> <!--StartFragment-->
<p class="MsoNormal"><span style="font-size:21px;" class="Apple-style-span"></span></p>
<p style="line-height:20px;font:normal normal normal 12px/normal 'Times New Roman';margin:0 0 16px;"><span style="letter-spacing:0;">Starbucks&#8217; coffee houses were very busy Tuesday night. It was not because of finals coming up; it was because Starbucks is making an effort to give its impressive chain of stores a homey feel. </span></p>
<p style="line-height:20px;font:normal normal normal 12px/normal 'Times New Roman';margin:0 0 16px;"><span style="letter-spacing:0;"> The Daily Dog published a new <a href="http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&amp;nm=&amp;type=Publishing&amp;mod=Publications%3A%3AArticle&amp;mid=8F3A7027421841978F18BE895F87F791&amp;tier=4&amp;id=5C276A034D15431D8BD72B06BE638B89&amp;AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68"><span style="text-decoration:underline;">article</span></a> on its website this morning that covers this interesting story.</span></p>
<p style="line-height:20px;font:normal normal normal 12px/normal 'Times New Roman';margin:0 0 16px;"><span style="letter-spacing:0;"> The article talks about how Starbucks unveiled this new campaign because it is aiming to revive the &#8220;intimate and friendly feel of a neighborhood coffee shop.&#8221; The NY Times reported that Starbucks orchestrated its 7,100 stores to all close at 5:30 p.m. for a three-hour retraining session for employees.</span></p>
<p style="line-height:20px;font:normal normal normal 12px/normal 'Times New Roman';margin:0 0 16px;"><span style="letter-spacing:0;"> The Daily Dog states that Starbucks is trying to revive its &#8220;soul of the past.&#8221; The company is scaling back by closing 100 stores, due to low sales and its plans to continue expanding have been set back.</span></p>
<p style="line-height:20px;font:normal normal normal 12px/normal 'Times New Roman';margin:0 0 16px;"><span style="letter-spacing:0;"> I think this is such a good PR move for Starbucks. Stop trying to conquer the world and remember your customers and cater to them.</span></p>
<p style="line-height:20px;font:normal normal normal 12px/normal 'Times New Roman';margin:0 0 16px;"><span style="letter-spacing:0;"> I went to a Starbucks on Wednesday morning and I noticed that they have started writing names on customer orders.  Little changes like this make customers feel like they are being catered to instead of shoved through the line. I love Starbucks and I am glad to hear that they are making efforts to connect to their customers. Almost daily customers like myself, love when Baristas remember our names, our orders, and continue were we left off in conversations days ago.</span></p>
<p style="line-height:20px;font:normal normal normal 12px/normal 'Times New Roman';margin:0 0 16px;"><span style="letter-spacing:0;"> These little changes will give Starbucks what it is so desperately wanting: A connection with their customer. </span></p>
<p class="MsoNormal"><span style="font-size:21px;" class="Apple-style-span"><br class="webkit-block-placeholder" /></span></p>
<p class="MsoNormal"><span style="font-size:21px;" class="Apple-style-span"><br class="webkit-block-placeholder" /></span></p>
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			<media:title type="html">I do enjoy a nice cup of coffee.</media:title>
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		<title>The Death of the DVD</title>
		<link>http://jnelso15.wordpress.com/2008/02/27/the-death-of-the-dvd/</link>
		<comments>http://jnelso15.wordpress.com/2008/02/27/the-death-of-the-dvd/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 06:24:42 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jnelso15.wordpress.com/2008/02/27/the-death-of-the-dvd/</guid>
		<description><![CDATA[The Daily Dog issued an article today that discussed the “death” of the DVD. The article stated that DVD sales fell 3.2 percent last year, the first in annual drop in the history of DVD sales. The article said that Industry &#8230; <a href="http://jnelso15.wordpress.com/2008/02/27/the-death-of-the-dvd/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=19&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment-->
<p class="MsoNormal"><img src="http://jnelso15.files.wordpress.com/2008/02/dvd-cases.thumbnail.jpg?w=500" alt="Extinct technology" align="left" /><a href="http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&amp;nm=&amp;type=Publishing&amp;mod=Publications%3A%3AArticle&amp;mid=8F3A7027421841978F18BE895F87F791&amp;tier=4&amp;id=5E4636FEFC7F41FC9614C430728DB8E6&amp;AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68" title="Death of the DVD">The Daily Dog</a> issued an article today that discussed the “death” of the DVD. The article stated that DVD sales fell 3.2 percent last year, the first in annual drop in the history of DVD sales.</p>
<p class="MsoNormal">The article said that Industry experts are expecting similar declines in 2008 and 2009. This is not a big surprise that these sales are declining with the revolutionary technology that has been introduced in 2007.</p>
<p class="MsoNormal">DVD distributors, like 20<sup>th </sup>Century FOX are now including digital files of the movie or TV show’s logo on all DVD products so that those logos can appear on iPods and iTunes libraries.</p>
<p class="MsoNormal">Apple has introduced movie rentals and movie downloads, straight to your computer from iTunes. So, not only can you rent movies on your couch, you don’t have to return them. When you download a movie, you never have to worry about the DVD getting scratched. Your computer holds a digital file of the film. To compliment the new features of iTunes, Apple introduced the Apple TV.</p>
<p class="MsoNormal">Apple TV is essentially a hard drive that converts the contents of your iTunes folder and projects it onto your HD TV. This allows users to watch their movies the have rented or bought, on their TV. I own one and honestly, it is an incredible invention. I love it.</p>
<p class="MsoNormal">DVDs were just the beginning of the digital revolution. The article also stated that industry experts are saying that it is just a matter of time until DVD technology is obsolete. “Today, digital files on discs; tomorrow mass downloading straight from the internet.”</p>
<p><!--EndFragment--></p>
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			<media:title type="html">Extinct technology</media:title>
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		<title>PR and HR: Interchangeable?</title>
		<link>http://jnelso15.wordpress.com/2008/02/26/pr-and-hr-interchangeable/</link>
		<comments>http://jnelso15.wordpress.com/2008/02/26/pr-and-hr-interchangeable/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 07:20:29 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jnelso15.wordpress.com/?p=17</guid>
		<description><![CDATA[This is the case at Chrysler. At Chrysler, the public relations department now reports to the Human Resources department. Chrysler has lowered the value of PR in its organization. If I was a practitioner at Chrysler, I would be upset. The fact &#8230; <a href="http://jnelso15.wordpress.com/2008/02/26/pr-and-hr-interchangeable/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=17&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment-->
<p class="MsoNormal"><img src="http://jnelso15.files.wordpress.com/2008/02/superman-tshirt-pr-palirao.thumbnail.jpg?w=500" alt="The superior profession" align="left" />This is the case at Chrysler.</p>
<p class="MsoNormal">At Chrysler, the public relations department now reports to the Human Resources department. Chrysler has lowered the value of PR in its organization. If I was a practitioner at Chrysler, I would be upset.</p>
<p class="MsoNormal">The fact is that practitioners everywhere are upset. The <a href="http://www.prsa.org/supportfiles/news/viewNews.cfm?pNewsID=842347151" title="HR VS PR">PRSA website</a> has posted an excerpt from the “Ask the Professor column”, that appears in the March issue of <i>PR Tactics</i><span style="font-style:normal;">. The article talks about the opinions that surrounding this disturbing trend in the corporate sector.</span></p>
<p class="MsoNormal">It definitely is an interesting trend. The column suggests that the trend stems from companies trying to streamline and make operations more efficient and organized. This is just an awful to hear about.</p>
<p class="MsoNormal">HR is concerned with one group of people and their behavior. These are the employees of the company. PR is concerned with influencing the behavior of multiple publics, outside of and organization and the internally. Shouldn’t it be the other way around? If anyone should be in charge, it should be the PR professionals.</p>
<p class="MsoNormal">The column suggests that “the key, then, is for PR practitioners to assert themselves as strategic managers, to sell their function as a senior-level responsibility and, of course, display the abilities to back it all up because, in the end, the caliber of the people determines whether they get a seat at the decision-making table.”</p>
<p class="MsoNormal">As a student studying public relations, this makes me wonder where the industry is heading in the future. The PR profession appears to be continually growing and changing. Let us all hope that this “trend” has reached its peak and is now on the decline or PR as we know it, might soon cease to exist.</p>
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			<media:title type="html">The superior profession</media:title>
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		<title>Hyphens: Heros or Foes?</title>
		<link>http://jnelso15.wordpress.com/2008/02/07/hyphens-heros-or-foes/</link>
		<comments>http://jnelso15.wordpress.com/2008/02/07/hyphens-heros-or-foes/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 00:47:25 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[I have always struggled with certain forms of punctuation, however, I now find myself becoming obsessive about it. Hyphens have been a particularly tricky concept for me to grasp. I used to find myself hyphenating everything because I was really confused. Now, &#8230; <a href="http://jnelso15.wordpress.com/2008/02/07/hyphens-heros-or-foes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=15&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;"><span style="text-decoration:none;" class="Apple-style-span"><span style="color:#000000;" class="Apple-style-span"> <!--StartFragment-->  </span></span></p>
<p class="MsoNormal"><img src="http://jnelso15.files.wordpress.com/2008/02/fytihyphens1.thumbnail.gif?w=500" align="left" alt="HYPHENS!!!" />I have always struggled with certain forms of punctuation, however, I now find myself becoming obsessive about it. Hyphens have been a particularly tricky concept for me to grasp. I used to find myself hyphenating everything because I was really confused. Now, due to the University of Oregon writing and grammar courses, I feel like I am able to wade through the mania of punctuation. I was looking around on the Internet today and came across, my new secret obsession <a href="http://grammar.quickanddirtytips.com/" title="Grammar Girl">Grammar Girl</a>.<span>            </span> <span>            </span>   </p>
<p class="MsoNormal"> Grammar Girl provides &#8220;quick and dirty tips to better writing.&#8221; It is a fun site. I discovered today that the site had a new entry about hyphens. So, I had to listen to it. Since hyphens have always been a problem for me I found it particularly interesting. The podcast broke the complex rules down to a few simpler rules.<span>            </span> <span>            </span>   </p>
<p class="MsoNormal"> Basically, a hyphen can typically be used before a noun because hyphens ten to help modify nouns. So, a good quick rule of thumb is that they go before nouns. There are exceptions to this rule, but the podcast by Grammar Girl goes more in depth. It was a great podcast. It was really informative and really helped clarify a form of punctuation that has always baffled me. </p>
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			<media:title type="html">HYPHENS!!!</media:title>
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		<title>My Podcast &amp; Me</title>
		<link>http://jnelso15.wordpress.com/2008/02/05/my-podcast-me/</link>
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		<pubDate>Wed, 06 Feb 2008 01:07:14 +0000</pubDate>
		<dc:creator>jnelso15</dc:creator>
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		<description><![CDATA[  I wrote and recorded a podcast yesterday. It was definitely a learning experience. I had only recorded one podcast before this one. This time, I realized that this experience could be of value to a public relations practitioner. Podcasts are an effective communication &#8230; <a href="http://jnelso15.wordpress.com/2008/02/05/my-podcast-me/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jnelso15.wordpress.com&amp;blog=2547058&amp;post=12&amp;subd=jnelso15&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://jnelso15.files.wordpress.com/2008/02/images.thumbnail.jpeg?w=500" alt="Podcast time!" align="left" style="text-align:left;" />  I wrote and recorded a <a href="http://en.wikipedia.org/wiki/Podcasting"><span style="color:windowtext;text-decoration:none;">podcast</span></a> yesterday. It was definitely a learning experience. I had only recorded one podcast before this one. This time, I realized that this experience could be of value to a public relations practitioner. Podcasts are an effective communication tool because they are versatile, reach a broad audience and can be published in many different mediums. Podcasts are able to reach a wide range of people.                   
<p class="MsoNormal"></p>
<p class="MsoNormal"> I wrote my podcast on how to write the statement of a Public Relations plan. It was the first in a series of 10 podcasts that I have dedicated to how to write an effective PR plan. The 10-step plan is based on Writing Winning Proposals PR Cases by Tom Hagley, a professor in the School of Journalism and Communication at the University of Oregon. In the first episode, I went in depth into the six steps that will lead you to effectively writing your statement.  I took a case study from Professor Hagley&#8217;s class and used that to construct a statement based off of the case study that I provided. Then at the end of the podcast, I gave an example of what a good plan statement would be in a PR plan. The example I gave was one that my group and I wrote together.</p>
<p class="MsoNormal">
<p class="MsoNormal"> Writing a great statement in your PR plan is how you grab the attention of the person reviewing your plan. IT is what draws them into wanting to listen to what you have to say. A good statement serves as the foundation to what the rest of your plan will end up looking like. </p>
<p class="MsoNormal">
<p class="MsoNormal"> Preparing Your PR Plan was a podcast I wrote and recorded because it is furthering my interest in becoming a great PR practitioner. That class has been inspiring me, so I thought I would share my inspiration, in the form of a podcast.  </p>
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