Is it possible for a lingerie company to be too sexy? The top executives at Victoria’s Secret seem to think that they have taken “sexy” too far. Is that possible?
The AP reports that Victoria’s Secret’s chief executive Sharen Turney said, “We’ve so much gotten off our heritage. We’re too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine.”
Victoria’s Secret has really jumped on board and supported their strongest brand, Pink. The Daily Dog reported that the Pink line if loungewear and lingerie was created for “college-age women, and it has tried to chase it’s consumers.” This is how the brand has gotten carried away with being “sexy.”
Victoria’s Secret is aiming to go back to their roots and raise the level of superiority and class of it’s brands. Turney discussed the companies aims to improve the quality of its merchandise and “reinvent the sleepwear business.”
As a male, I feel that Victoria’s Secret has already reinvented the “sleepwear business.” Victoria’s Secret has had a huge impact in the industry. Victoria’s Secret made underwear cool. It made women want to wear sexy and hip underwear. This had begun to expand into the world of men’s underwear.
It is becoming fashionable for men to wear “sexy” underwear. Designers like Ed Hardy and Burberry are expanding their empires to join Calvin Klein and Ralph Lauren in designing high-end men’s underwear.
I understand that Victoria’s Secret wants to scale back and focus on the quality of their product, but they should not quit embracing “sexy” as their motto. They have paved the way and set the standard for fashionable underwear. Without them, Everyone, including men, would be wearing those plain old multi-packs that you find at your local Target.
Thank you Victoria’s Secret. Keep it “sexy.”
3 responses so far ↓
Lingerie - Lingerie » Lingerie Innovator Victoria’s Secret Believes it is Too “Sexy”? // March 3, 2008 at 11:04 pm
[...] Innovator Victoria’s Secret Believes it is Too “Sexy”? vomk wrote an interesting post today onHere’s a quick excerptThe Daily Dog reported that the Pink [...]
lalkire // March 9, 2008 at 4:26 pm
I like that Victoria’s Secret is taking charge of the monopoly that they have in intimates. I think that it is noble of them to realize that they have become too sexy for their biggest consumers. Even though their “Pink” brand line is meant to be for college age, I am willing to bet that a large chunk of consumers are much younger than that. Good job, Victoria’s Secret!
sonzprfan // March 11, 2008 at 4:00 pm
I agree with you. Victoria’s Secret should continue to embrace its sexiness. Even if they wanted to become the traditional the brand they once were, lingerie will always be defined as “sexy.” I used to work at Victoria’s Secret during the holiday season, and let me tell you, woman want to feel sexy and their men want them to look sexy. If Victoria’s Secret wants to ease up on its sex appeal, maybe they should monitor its provocative advertisements. Now, that is an idea!