Starbucks’ coffee houses were very busy Tuesday night. It was not because of finals coming up; it was because Starbucks is making an effort to give its impressive chain of stores a homey feel.
The Daily Dog published a new article on its website this morning that covers this interesting story.
The article talks about how Starbucks unveiled this new campaign because it is aiming to revive the “intimate and friendly feel of a neighborhood coffee shop.” The NY Times reported that Starbucks orchestrated its 7,100 stores to all close at 5:30 p.m. for a three-hour retraining session for employees.
The Daily Dog states that Starbucks is trying to revive its “soul of the past.” The company is scaling back by closing 100 stores, due to low sales and its plans to continue expanding have been set back.
I think this is such a good PR move for Starbucks. Stop trying to conquer the world and remember your customers and cater to them.
I went to a Starbucks on Wednesday morning and I noticed that they have started writing names on customer orders. Little changes like this make customers feel like they are being catered to instead of shoved through the line. I love Starbucks and I am glad to hear that they are making efforts to connect to their customers. Almost daily customers like myself, love when Baristas remember our names, our orders, and continue were we left off in conversations days ago.
These little changes will give Starbucks what it is so desperately wanting: A connection with their customer.
