The Daily Dog issued an article today that discussed the “death” of the DVD. The article stated that DVD sales fell 3.2 percent last year, the first in annual drop in the history of DVD sales.
The article said that Industry experts are expecting similar declines in 2008 and 2009. This is not a big surprise that these sales are declining with the revolutionary technology that has been introduced in 2007.
DVD distributors, like 20th Century FOX are now including digital files of the movie or TV show’s logo on all DVD products so that those logos can appear on iPods and iTunes libraries.
Apple has introduced movie rentals and movie downloads, straight to your computer from iTunes. So, not only can you rent movies on your couch, you don’t have to return them. When you download a movie, you never have to worry about the DVD getting scratched. Your computer holds a digital file of the film. To compliment the new features of iTunes, Apple introduced the Apple TV.
Apple TV is essentially a hard drive that converts the contents of your iTunes folder and projects it onto your HD TV. This allows users to watch their movies the have rented or bought, on their TV. I own one and honestly, it is an incredible invention. I love it.
DVDs were just the beginning of the digital revolution. The article also stated that industry experts are saying that it is just a matter of time until DVD technology is obsolete. “Today, digital files on discs; tomorrow mass downloading straight from the internet.”
